PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Punch Media is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.
Types of PPC Campaigns: Search
This is the simplest and most common option, best used when you want your ads to appear above the Google search results that are displayed to users who are searching your keywords and are therefore most likely to be searching for your specific product or service.
According to Google, “Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.” (See video)
This option enables you to advertise on popular websites whose content is relevant to your business, while promoting awareness of your brand and what you have to offer with images and video in addition to just text.
Comprised of millions of websites that agree to show Google text, image and video ads, the Display Network emphasizes target audiences and demographics more heavily than keywords and, according to Google, allows you to “reach customers while they’re browsing online.” (See video)
Cross platform management
Today there are now multiple platforms and networks that offer PPC. We consider the reach and targeting options then use the most effective platforms to advertise with, and manage them all together. It’s that simple and transparent.
A successful PPC campaign is based upon the insights and data gained from our PPC Audit.
Our audits are carried out manually by our PPC team without tools or shortcuts. We examine the account structure, targeting, ad copy performance, extensions, market impression share, and accuracy of conversion tracking. We offer our PPC audits complimentary for select new partner clients.
Account Structure Analysis
Keyword & Ad Analysis
Bidding, Device & Settings
Landing Page Analysis, and more
Our approach to paid search
It’s simple really. We offer transparent results driven paid search management executed by our PPC team. We roll up multiple networks into a holistic paid search strategy that is based on conversion data and our clients’ goals. It’s measurable, effective, and scalable.
A profitable paid search effort stems from the framework and architecture the campaigns are built upon. We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals. Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.
A dedicated agile PPC strategist working closely with the client yields the highest ROI. We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign. It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.
We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client. Our pricing is also tiered based on ad spend. The percentage of ad spend you pay drops as your total spend increases. Essentially, there is no conflict of interest at all!
Remarketing converts window-shoppers into buyers and brings back your lost audience. Remarketing works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
A visitor comes to your site, they learn about your products but leave before purchasing, we then display your ads on sites they visit later, bringing them back and keeping your brand on their mind.
Remarketing generates greater online sales by keeping your brand front and center and bringing “window shoppers” back when they’re ready to buy. Every time your customer sees your retargeting ads, your brand gains traction and more recognition.