As a company if you’re going to sell PPC at a fixed cost per lead (CPL) then you have to be good, real good. If not you won’t be able to make any money and run the risk of losing money on every campaign. We’re good, real good and that’s why we can sell you leads at a fixed price. We put our money where our mouth is.
PPC Fixed CPL
As a company if you’re going to sell PPC at a fixed cost per lead (CPL) then you have to be good, real good. If not you won’t be able to make any money and run the risk of losing money on every campaign. We’re good, real good and that’s why we can sell you leads at a fixed price. We put our money where our mouth is.
PPC Video Explainer
PPC Campaigns
PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Punch Media is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.
PPC is ever changing. Consumer intent, technology, audience targeting and platforms continue to evolve. Punch Media is a full-service Performance Marketing Company that pushes the limits of PPC strategy and campaign execution. We pride ourselves on delivering enterprise level paid PPC management with a personal touch.
Types of PPC Campaigns: Search
Search Network
This is the simplest and most common option, best used when you want your ads to appear above the Google search results that are displayed to users who are searching your keywords and are therefore most likely to be searching for your specific product or service.
According to Google, “Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.” (See video)
Display Network
This option enables you to advertise on popular websites whose content is relevant to your business, while promoting awareness of your brand and what you have to offer with images and video in addition to just text.
Comprised of millions of websites that agree to show Google text, image and video ads, the Display Network emphasizes target audiences and demographics more heavily than keywords and, according to Google, allows you to “reach customers while they’re browsing online.” (See video)
Types of PPC Campaigns: Search
Search Network
This is the simplest and most common option, best used when you want your ads to appear above the Google search results that are displayed to users who are searching your keywords and are therefore most likely to be searching for your specific product or service.
According to Google, “Search Network only campaigns are usually focused on getting people to take action such as clicking your ad or calling your business. These campaigns show ads to people who are actively seeking out information.” (See video)
Display Network
This option enables you to advertise on popular websites whose content is relevant to your business, while promoting awareness of your brand and what you have to offer with images and video in addition to just text.
Comprised of millions of websites that agree to show Google text, image and video ads, the Display Network emphasizes target audiences and demographics more heavily than keywords and, according to Google, allows you to “reach customers while they’re browsing online.” (See video)
Cross platform management
We advise the most effective platforms to advertise with and manage them all with a single fee. It’s that simple and transparent.
Cross platform management
We advise the most effective platforms to advertise with and manage them all with a single fee. It’s that simple and transparent.
A successful PPC campaign is based upon the insights and data gained from our PPC Audit.
Our audits are carried out manually by our PPC team without tools or shortcuts.
We examine the account structure, targeting, ad copy performance, extensions, market impression share, and accuracy of conversion tracking. We offer our PPC audits complimentary for select new partner clients.
Are you getting the most out of your PPC Campaigns?
Our PPC Audits will tell you. We guarantee it!
Account Structure Analysis
Keyword & Ad Analysis
Bidding, Device & Settings
Landing Page Analysis, and more
Our approach to paid search
It’s simple really. We offer transparent results driven paid search management executed by our PPC team. We roll up multiple networks into a holistic paid search strategy that is based on conversion data and our clients goals. It’s measurable, effective, and scalable.
Our approach to paid search
It’s simple really. We offer transparent results driven paid search management executed by our PPC team. We roll up multiple networks into a holistic paid search strategy that is based on conversion data and our clients goals. It’s measurable, effective, and scalable.
Knockout Punch!
Trading clients all operate in one of the most expensive sectors regarding cost of keywords, and the most competitive for available ad space. In each case we have delivered new clients below the target CPL by significantly increasing the rates of conversion, when either in-house teams or their existing agency could not.
Don’t you want to get the most out of your PPC Campaigns?
Get more conversions. We guarantee it!
Knockout Punch!
Trading clients all operate in one of the most expensive sectors regarding cost of keywords, and the most competitive for available ad space. In each case we have delivered new clients below the target CPL by significantly increasing the rates of conversion, when either in-house teams or their existing agency could not.
Don’t you want to get the most out of your PPC Campaigns?
Get more conversions. We guarantee it!
Account structure
A profitable paid search effort stems from the framework and architecture the campaigns are built upon. We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals. Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.
Account structure
A profitable paid search effort stems from the framework and architecture the campaigns are built upon.
We have a proven methodology and structure that has been tweaked and refined over the past decade to prove its success across various industry verticals.
Google themselves love it and we have been praised for its performance by a countless number of clients. We are sticking to it and keeping it ours.
Dedicated strategist
A dedicated agile PPC strategist working closely with the client yields the highest ROI. We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign. It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.
Dedicated strategist
A dedicated agile PPC strategist working closely with the client yields the highest ROI.
We believe that having a single point of contact, who is actually the strategist working on an account, is vital to a successful PPC campaign.
It’s a data-driven strategy that encourages dialogue between an agency and its partner and measuring, testing, and measuring again to improve performance.
Transparency
We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client. Our pricing is also based on a fixed CPL model. We do not get paid a commission on the total ad spend like all other agencies Essentially, there is no conflict of interest at all!
Transparency
We love this one! We are as honest as it gets. Our reporting contains all pass-through data directly from the network (i.e Google, Bing/Yahoo, Facebook, LinkedIn, etc.) and the CPC’s can never be altered before reaching the client.
Our pricing is also based on a fixed CPL model. We do not get paid a commission on the total ad spend like all other agencies Essentially, there is no conflict of interest at all!
Reporting
A closed loop PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding and ad copy based on its performance. All of our reporting is direct from Google Adwords & Analytics and shared with our clients for review together. Our PPC Tel Aviv team includes a summary of the reporting periods performance and suggestions and roadmap for future campaign optimisation.
Reporting
A closed loop PPC strategy relies on the data it produces to tailor the efforts going forward. We live and breathe data and constantly adjust campaign settings, keywords, bidding and ad copy based on its performance.
All of our reporting is direct from Google Adwords & Analytics and shared with our clients for review together. Our PPC Tel Aviv team includes a summary of the reporting periods performance and suggestions and roadmap for future campaign optimisation.
